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 You're not sending too many emails

May 30, 2025

•

6 min read

You're not sending too many emails

Also: Don’t sleep on glossaries.

Reel Axis
Reel Axis
 Stop overengineering your pricing page

May 23, 2025

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5 min read

Stop overengineering your pricing page

Also: The best writing advice you’ll ever read.

Reel Axis
Reel Axis
How to dissect ads

May 16, 2025

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5 min read

How to dissect ads

Also: The B2B Trust Spectrum.

Reel Axis
Reel Axis
Right content, wrong voice.

May 9, 2025

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4 min read

Right content, wrong voice.

Also: This is what failure looks like.

Reel Axis
Reel Axis
Skip funnels. Build a magnetic field instead.

May 2, 2025

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6 min read

Skip funnels. Build a magnetic field instead.

Also: The one question you need for better positioning.

Reel Axis
Reel Axis
Why your welcome email isn’t working.

Apr 25, 2025

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6 min read

Why your welcome email isn’t working.

Also: This is why you should test everything.

Reel Axis
Reel Axis
What the hell is vibe marketing?

Apr 18, 2025

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8 min read

What the hell is vibe marketing?

Also: The CTA no one needs.

Reel Axis
Reel Axis
What Japanese philosophy can teach you about B2B marketing

Apr 11, 2025

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5 min read

What Japanese philosophy can teach you about B2B marketing

Also: Is your ad dying a slow death?

Reel Axis
Reel Axis
When email fails, this still gets opened

Apr 4, 2025

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6 min read

When email fails, this still gets opened

Also: Petty? Maybe. Effective? Absolutely.

Reel Axis
Reel Axis
Build ads backwards

Mar 28, 2025

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7 min read

Build ads backwards

Also: Is content debt ruining your marketing?

Reel Axis
Reel Axis
LinkedIn’s data crackdown

Mar 21, 2025

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6 min read

LinkedIn’s data crackdown

Also: Not an MQL. Not even close.

Reel Axis
Reel Axis
You need more curiosity hooks.

Mar 14, 2025

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5 min read

You need more curiosity hooks.

Also: Start using pitch GIFs.

Reel Axis
Reel Axis
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Marketing Qualified - A Reel Axis Publication

Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.


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