Archive | Marketing Qualified - A Reel Axis Publication

Archive

When email fails, this still gets opened

Apr 4, 2025

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6 min read

When email fails, this still gets opened

Also: Petty? Maybe. Effective? Absolutely.

Build ads backwards

Mar 28, 2025

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7 min read

Build ads backwards

Also: Is content debt ruining your marketing?

LinkedIn’s data crackdown

Mar 21, 2025

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6 min read

LinkedIn’s data crackdown

Also: Not an MQL. Not even close.

You need more curiosity hooks.

Mar 14, 2025

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5 min read

You need more curiosity hooks.

Also: Start using pitch GIFs.

5 buyer psychology moves that work.

Mar 7, 2025

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8 min read

5 buyer psychology moves that work.

Also: Meme marketing works.

Deliverability is overrated. Here’s what actually matters.

Feb 28, 2025

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9 min read

Deliverability is overrated. Here’s what actually matters.

Also: The “5-second rule.”

B2B storytelling is broken. Here’s how to fix it.

Feb 21, 2025

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7 min read

B2B storytelling is broken. Here’s how to fix it.

Also: The tiny details that make people love you.

The problem with "best practices.”

Feb 14, 2025

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5 min read

The problem with "best practices.”

Also: The placeholder trick that makes writer’s block impossible.

AI overviews are eating search. What B2B marketers can do about it.

Feb 7, 2025

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7 min read

AI overviews are eating search. What B2B marketers can do about it.

Also: Don’t assume subscribers read subject lines.

How to write case studies that DON’T put people to sleep.

Jan 31, 2025

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8 min read

How to write case studies that DON’T put people to sleep.

Also: Your competitor’s angry customers are your best copywriters.

When to lead with features over benefits.

Jan 24, 2025

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6 min read

When to lead with features over benefits.

Also: 20 ways to tank your email marketing.

The metric you’re ignoring (but shouldn’t be)

Jan 17, 2025

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8 min read

The metric you’re ignoring (but shouldn’t be)

Also: 20 ways to tank your email marketing.

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