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Trigger the brain by drawing the pain

Aug 22, 2025

•

5 min read

Trigger the brain by drawing the pain

Also: From our swipe file.

Reel Axis
Reel Axis
Proof that all the marketing “rules” are fake.

Aug 15, 2025

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5 min read

Proof that all the marketing “rules” are fake.

Also: This job post caused big buzz

Reel Axis
Reel Axis
The most-clicked link you’re wasting.

Aug 8, 2025

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5 min read

The most-clicked link you’re wasting.

Also: How to use Cameo to close deals

Reel Axis
Reel Axis
Why your hook isn't working

Aug 1, 2025

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5 min read

Why your hook isn't working

Also: Why this ad went viral

Reel Axis
Reel Axis
Turn a one time buyer into a lifetime customer

Jul 25, 2025

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5 min read

Turn a one time buyer into a lifetime customer

Also: Brand isn’t fixed. It’s fluid.

Reel Axis
Reel Axis
Great ads call you out

Jul 18, 2025

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5 min read

Great ads call you out

Also: The B2B upsell mistake that’s tanking your expansion revenue

Reel Axis
Reel Axis
When you blow it... and win anyway

Jul 11, 2025

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4 min read

When you blow it... and win anyway

Also: Branding vs. marketing

Reel Axis
Reel Axis
Not everyone clicks. Plenty still buy.

Jul 4, 2025

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5 min read

Not everyone clicks. Plenty still buy.

Also: Swag still works.

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Reel Axis
Out of office = free data

Jun 27, 2025

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6 min read

Out of office = free data

Also: What AI search actually values.

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Reel Axis
Why your price isn’t the problem

Jun 20, 2025

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4 min read

Why your price isn’t the problem

Also: Anti-testimonials

Reel Axis
Reel Axis
Start using Spectrum Thinking

Jun 13, 2025

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5 min read

Start using Spectrum Thinking

Also: Reminder... B2B ads don’t have to be boring

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Reel Axis
Make relatable ads

Jun 6, 2025

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6 min read

Make relatable ads

Also: The truth about competition.

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Reel Axis
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Marketing Qualified - A Reel Axis Publication

Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.


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