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These stats prove your brand should post more on LinkedIn

These stats prove your brand should post more on LinkedIn

Also: 5 good posts to think about

Marketing Qualified
March 08, 2024

GM, and welcome back to Marketing Qualified. Here’s the plan for today:

These stats prove your brand should post more on LinkedIn. A recent study shows why more marketers might want to take the social platform seriously.
5 good posts to think about. Recent content that we think is worth sharing.

📊 These stats prove your brand should post more on LinkedIn.

Marketers must constantly be on the lookout for brand-safe platforms that help them reach their target audience.

They’re few and far between. And even after you find them, the work doesn’t stop there.

Marketers need to find ways to:

Stand out from the noise of other brands.
Encourage their audience into a buying mindset.

LinkedIn recently partnered with Interpret to research its users. Their findings show why posting on LinkedIn more might be the answer for many B2B marketing teams.

Here’s what they found.

Users are decision-makers at work.

72% of users are managers or above. This beats out all other social platforms.
In the last year, 41% of users supervised another employee, and 39% led a team.

Source: LinkedIn

Users have spending power.

61% of users say they like to own the best version/model of something.
58% say they like to be the first to adopt new technology
47% plan to invest in a major purchase in the next year

Source: LinkedIn

Users are in a buying mindset.

The study looked at over 16,000 social media users and compared their buying behavior after using LinkedIn compared to other social platforms.

After spending 2 minutes on LinkedIn, participants planned to spend 22% more on high-consideration goods in the next year than participants who visited another social platform.

LinkedIn users were also more likely to say they were “in-market” for various high-consideration goods after visiting the platform.

Users are receptive to ads.

Users are more receptive to brand content on LinkedIn compared to other platforms.

Source: LinkedIn

LinkedIn is also the platform users trust most.

67% of users say they trust the platform not to misuse their information, exceeding all other major social and streaming platforms.

All-in-all, this study’s findings are very promising for marketers considering using LinkedIn more heavily.

LinkedIn users have the power to make decisions on behalf of their companies, have real spending power, are in a purchase mindset, and are open to being shown ads to help them discover new products.