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- Use a segmented sender name.
Happy Friday, and welcome back to Marketing Qualified! Let’s jump right into it.
Use a segmented sender name. Why it’s just as important as the email subject line.
Be different, not better. Why the best marketers focus on this principle.
✉️ Use a segmented sender name.
When it comes to email marketing, subject lines get all the hype. But what if we told you that the FROM line matters just as much as your subject line?
In almost all email tools, the sender name is the first thing you see. It needs to be friendly. Or better yet, segmented.
If you pay attention to your inbox, you’ll notice that more brands are using segmented sender names to encourage people to open their emails.
Salesforce does it:
Apple does it:
Gap does too:
The list could go on.
Why does this work?
Every day, most people get hundreds (if not thousands) of emails. But people are busy and a lot of those emails are junk.
A segmented from name gets specific. It signals to the viewer that your email is extra relevant to them. And it helps it stand out among the sea of other emails in their inbox.
Think about it…
Imagine you’re an avid runner. It’s your favorite hobby, and you love it.
You get frequent emails from Nike.
Which from name would appeal more to you?
A) Nike
B) Nike for Runners
Probably option B.
But Nike’s email marketers shouldn’t stop there. If they have the data to support it, they should niche down even further. Something like:
Nike for Marathoners
Nike for Trail Runners
Nike for New Runners
Emails from segmented sender names are more likely to be opened and read.
📰 In the news this week.
🗓 The 90s are back.
👌 How to safely use AI for marketing.
✅ New study looks at the most effective LinkedIn post types.
👩💻 Making the most of an SEO audit.
📖 How reading patterns can help optimize content for organic search.
👀 Be different, not better.
The best marketers concern themselves with being different, not better.
Why?
Because focusing on “better” just gets you compared to everyone else.
Being “different” makes you memorable.
Most B2B companies get this wrong. They copy their competitors and then two things happen:
They get distracted by feature battles.
They’re forced to discount and end up in a race to the bottom on pricing.
Generic messaging and designs won’t get you very far.
You have to promote your memorable brand differentiators.
This strategy is how Liquid Death has been able to build a $200M+ brand selling the most generic product there is — water.
And it’s why Burberry’s recent logo refresh was a success.
😂 Marketing meme of the week.
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