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Why “good enough” wins the sale.

Why “good enough” wins the sale.

Also: 3 interesting things from our swipe file

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Reel Axis
Treat the inbox like a social feed.

Treat the inbox like a social feed.

Also: How to not sound like AI

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Reel Axis
The 30-second guide to sending cold emails

The 30-second guide to sending cold emails

Also: The AI jobs impact forecast

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Reel Axis
Why don’t B2B companies have jingles?

Why don’t B2B companies have jingles?

Also: ROI confidence by marketing channel

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Reel Axis
The Law of Distribution Arbitrage

The Law of Distribution Arbitrage

Also: Marketing in a nutshell

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Reel Axis
Is “fun” marketing finally back?

Is “fun” marketing finally back?

Also: This ad makes B2B feel human.

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Reel Axis
A new kind of CTA is showing up on smart B2B sites

A new kind of CTA is showing up on smart B2B sites

Also: Good life advice = good marketing advice.

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Reel Axis
The most honest Black Friday ad ever

The most honest Black Friday ad ever

Also: Marketing “standards” are shockingly recent.

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Reel Axis
The #1 way to stand out in B2B

The #1 way to stand out in B2B

Also: Why your ads aren’t working.

Reel Axis
Reel Axis
The rise of micro-messaging

The rise of micro-messaging

Also: How to win your rebrand [example].

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Reel Axis
Marketers have a “we” problem

Marketers have a “we” problem

Also: The best marketing strategy right now: give a sh*t.

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Reel Axis
The zero-click search problem

The zero-click search problem

Also: This investor chart is actually a marketing tool.

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Reel Axis
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