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Trigger the brain by drawing the pain

Trigger the brain by drawing the pain

Also: From our swipe file.

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Proof that all the marketing “rules” are fake.

Proof that all the marketing “rules” are fake.

Also: This job post caused big buzz

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The most-clicked link you’re wasting.

The most-clicked link you’re wasting.

Also: How to use Cameo to close deals

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Why your hook isn't working

Why your hook isn't working

Also: Why this ad went viral

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Turn a one time buyer into a lifetime customer

Turn a one time buyer into a lifetime customer

Also: Brand isn’t fixed. It’s fluid.

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Great ads call you out

Great ads call you out

Also: The B2B upsell mistake that’s tanking your expansion revenue

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When you blow it... and win anyway

When you blow it... and win anyway

Also: Branding vs. marketing

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Not everyone clicks. Plenty still buy.

Not everyone clicks. Plenty still buy.

Also: Swag still works.

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Out of office = free data

Out of office = free data

Also: What AI search actually values.

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Why your price isn’t the problem

Why your price isn’t the problem

Also: Anti-testimonials

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Start using Spectrum Thinking

Start using Spectrum Thinking

Also: Reminder... B2B ads don’t have to be boring

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Make relatable ads

Make relatable ads

Also: The truth about competition.

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