Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

Archive

Stop copy-pasting B2B trends

You don’t need more trends. You need fewer bad habits. Most B2B marketing fails because it copy-pastes whatever was hot last quarter instead of building a unique POV. That’s how you end up with AI-flavored blog sludge, generic webinars, and ad creative that looks like it was generated in a hurry by twelve committees.

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The 5 mistakes quietly killing your B2B content

You don’t have a content problem. You have a decision problem. Most B2B content dies because it has no distribution plan, no point of view, and no connection to pipeline.

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The #1 way to make your content convert

Why your SEO isn't working in 2026: plus tactical advice you can use right now

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Stop sending beige emails

You don’t stand out by yelling more. You stand out by being useful. In a crowded B2B inbox, utility beats cleverness every day.

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B2B ads don’t require a big budget

Also: Be a copycat.

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3 other email styles to use

Also: “We need more content” is a symptom.

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The #1 way to stand out in B2B

Stop chasing keywords: 5 SEO mistakes ruining your pipeline

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Why “good enough” wins the sale.

Also: 3 interesting things from our swipe file

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Treat the inbox like a social feed.

Also: How to not sound like AI

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The 30-second guide to sending cold emails

Also: The AI jobs impact forecast

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Why don’t B2B companies have jingles?

Also: ROI confidence by marketing channel

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The Law of Distribution Arbitrage

Also: Marketing in a nutshell

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