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Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

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Reel Axis

Salesforce Pays $5.66B for Braze, Apple Blocks ID Vendors

Plus: B2B buyers are deciding where your attribution cannot see, and Google leans on first-party data

Salesforce just bought Braze. Who owns your stack now?

Oct 26, 2026

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3 min read

Salesforce just bought Braze. Who owns your stack now?

Plus: two AI ad switches flip on Oct 30, LinkedIn goes to your TV, and the buyers your attribution cannot see.

ChatGPT is about to put ads next to your AI images

Oct 12, 2026

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3 min read

ChatGPT is about to put ads next to your AI images

Plus Google opens incrementality testing, a long spam update wraps, and TikTok gets agentic.

Your ad buyer is now a bot, and so is the seller

Oct 6, 2026

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2 min read

Your ad buyer is now a bot, and so is the seller

Agent-to-agent ad deals, AI visibility tools, and CMOs betting bigger on AI

Martech

ChatGPT started running ads in 31 countries yesterday

Aug 26, 2026

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3 min read

ChatGPT started running ads in 31 countries yesterday

Plus: Google's no-opt-out AI Max upgrade lands Tuesday, Seismic swallows Highspot, and GEO hits 92% adoption

Martech

Marketers trust AI to suggest. Not to swing.

Aug 22, 2026

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3 min read

Marketers trust AI to suggest. Not to swing.

Only 6% act on in-platform AI recommendations — while Google, AdRoll and half of martech race to hand AI the keys.

Martech

Aug 19, 2026

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3 min read

Publicis just bought the plumbing

LiveRamp's shareholders said yes, Google's rewriting your search campaigns on Sept 1, and the ANA wants receipts.

Martech

Google is about to stop overachieving on your targets

Aug 10, 2026

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3 min read

Google is about to stop overachieving on your targets

A bidding change with a hard date, two acquisitions, and the benchmark stat worth stealing for your next board deck.

Martech

Somebody finally brought a ruler to AI search

Aug 7, 2026

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3 min read

Somebody finally brought a ruler to AI search

The IAB gave AI visibility a scorecard, the EU made AI content introduce itself, and Adweek named the tech actually moving revenue.

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Archive

Salesforce Pays $5.66B for Braze, Apple Blocks ID Vendors

Salesforce just bought Braze. Who owns your stack now?

ChatGPT is about to put ads next to your AI images

Your ad buyer is now a bot, and so is the seller

ChatGPT started running ads in 31 countries yesterday

Marketers trust AI to suggest. Not to swing.

Publicis just bought the plumbing

Google is about to stop overachieving on your targets

Somebody finally brought a ruler to AI search

Marketing Qualified - A Reel Axis Publication