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Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

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Reel Axis

ChatGPT Ads Just Got a Lot More Serious

Plus: an influencer degree, martech's quiet upgrades, and TikTok's affiliate takeover

Martech

ChatGPT ads just went global — here's what that means for your budget

Jul 22, 2026

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2 min read

ChatGPT ads just went global — here's what that means for your budget

Google, LinkedIn, and OpenAI all changed the rules this week

DoorDash's "organic" post wasn't organic

Jul 14, 2026

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3 min read

DoorDash's "organic" post wasn't organic

Plus: Zoom buys Common Room, Meta and Google shake up their ad platforms, and the AI-marketing hype/reality gap gets a hard number.

Jul 6, 2026

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3 min read

Zoom buys its way into your pipeline

Plus: Profound's always-on AI-search agent, ChatGPT opens its ad box wider, and the stat that says a quarter of your budget is theater.

Jun 25, 2026

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3 min read

Your CDP just grew a brain

The agentic land-grab is officially on — plus Google rewires bidding and the EU sets a labeling deadline.

May 25, 2026

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5 min read

Your Buyer Doesn't Have an Agent

Gartner says 90% of B2B buying will be agent-to-agent by 2028. Forrester surveyed 18,000 buyers and found they're still humans arguing on a Zoom call. 🤖

Reel Axis

May 20, 2026

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5 min read

Your Champion Is Outnumbered

81% of won B2B deals had broad buying-group awareness from day one. You're still pointing the firehose at one VP.

Reel Axis

Your AI Budget Is a Receipt, Not a Strategy

May 18, 2026

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5 min read

Your AI Budget Is a Receipt, Not a Strategy

CMOs put 15.3% of marketing budgets into AI. Only 30% can actually run it. Then they told Gartner they're broke. 🤡

Reel Axis

May 15, 2026

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5 min read

AEO Is the New SEO Grift

85% of B2B AI search visibility comes from places you don't own. Your AEO consultant doesn't want that on the invoice.

Reel Axis

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Archive

ChatGPT Ads Just Got a Lot More Serious

ChatGPT ads just went global — here's what that means for your budget

DoorDash's "organic" post wasn't organic

Zoom buys its way into your pipeline

Your CDP just grew a brain

Your Buyer Doesn't Have an Agent

Your Champion Is Outnumbered

Your AI Budget Is a Receipt, Not a Strategy

AEO Is the New SEO Grift

Marketing Qualified - A Reel Axis Publication