Home

Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

Written by

Reel Axis

Meta is eating Google's lunch, and your search budget knows it

Reddit loses its Google traffic, ChatGPT ads open the doors to ad tech, and Publicis closes on LiveRamp.

AI answer engines are sending your shoppers to publishers, not your site

Nov 9, 2026

•

3 min read

AI answer engines are sending your shoppers to publishers, not your site

Plus: 6sense goes agentic, Supermetrics lets Claude build campaigns, and Q3 ad earnings show where the money moved

AI quotes everyone but you (84% of the time)

Oct 30, 2026

•

3 min read

AI quotes everyone but you (84% of the time)

Muck Rack on AI citations, Fibr's agent-facing pages, a privacy audit, LinkedIn CTV, Reddit ads, and Guideline's pricing data

Salesforce Pays $5.66B for Braze, Apple Blocks ID Vendors

Oct 28, 2026

•

3 min read

Salesforce Pays $5.66B for Braze, Apple Blocks ID Vendors

Plus: B2B buyers are deciding where your attribution cannot see, and Google leans on first-party data

Salesforce just bought Braze. Who owns your stack now?

Oct 26, 2026

•

3 min read

Salesforce just bought Braze. Who owns your stack now?

Plus: two AI ad switches flip on Oct 30, LinkedIn goes to your TV, and the buyers your attribution cannot see.

ChatGPT is about to put ads next to your AI images

Oct 12, 2026

•

3 min read

ChatGPT is about to put ads next to your AI images

Plus Google opens incrementality testing, a long spam update wraps, and TikTok gets agentic.

Your ad buyer is now a bot, and so is the seller

Oct 6, 2026

•

2 min read

Your ad buyer is now a bot, and so is the seller

Agent-to-agent ad deals, AI visibility tools, and CMOs betting bigger on AI

Martech

ChatGPT started running ads in 31 countries yesterday

Aug 26, 2026

•

3 min read

ChatGPT started running ads in 31 countries yesterday

Plus: Google's no-opt-out AI Max upgrade lands Tuesday, Seismic swallows Highspot, and GEO hits 92% adoption

Martech

Marketers trust AI to suggest. Not to swing.

Aug 22, 2026

•

3 min read

Marketers trust AI to suggest. Not to swing.

Only 6% act on in-platform AI recommendations — while Google, AdRoll and half of martech race to hand AI the keys.

...

Archive

Meta is eating Google's lunch, and your search budget knows it

AI answer engines are sending your shoppers to publishers, not your site

AI quotes everyone but you (84% of the time)

Salesforce Pays $5.66B for Braze, Apple Blocks ID Vendors

Salesforce just bought Braze. Who owns your stack now?

ChatGPT is about to put ads next to your AI images

Your ad buyer is now a bot, and so is the seller

ChatGPT started running ads in 31 countries yesterday

Marketers trust AI to suggest. Not to swing.

Marketing Qualified - A Reel Axis Publication