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 You're not sending too many emails
May 30, 2025

You're not sending too many emails

Also: Don’t sleep on glossaries.

Reel Axis
Reel Axis
 Stop overengineering your pricing page
May 23, 2025

Stop overengineering your pricing page

Also: The best writing advice you’ll ever read.

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Reel Axis
How to dissect ads
May 16, 2025

How to dissect ads

Also: The B2B Trust Spectrum.

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Reel Axis
Right content, wrong voice.
May 09, 2025

Right content, wrong voice.

Also: This is what failure looks like.

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Reel Axis
Skip funnels. Build a magnetic field instead.
May 02, 2025

Skip funnels. Build a magnetic field instead.

Also: The one question you need for better positioning.

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Reel Axis
Why your welcome email isn’t working.
Apr 25, 2025

Why your welcome email isn’t working.

Also: This is why you should test everything.

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Reel Axis
What the hell is vibe marketing?
Apr 18, 2025

What the hell is vibe marketing?

Also: The CTA no one needs.

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Reel Axis
What Japanese philosophy can teach you about B2B marketing
Apr 11, 2025

What Japanese philosophy can teach you about B2B marketing

Also: Is your ad dying a slow death?

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Reel Axis
When email fails, this still gets opened
Apr 04, 2025

When email fails, this still gets opened

Also: Petty? Maybe. Effective? Absolutely.

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Reel Axis
Build ads backwards
Mar 28, 2025

Build ads backwards

Also: Is content debt ruining your marketing?

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Reel Axis
LinkedIn’s data crackdown
Mar 21, 2025

LinkedIn’s data crackdown

Also: Not an MQL. Not even close.

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Reel Axis
You need more curiosity hooks.
Mar 14, 2025

You need more curiosity hooks.

Also: Start using pitch GIFs.

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Reel Axis
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Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

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