Happy Friday, and welcome back to Marketing Qualified! What better way to end the week than with some marketing tips? Let’s go!

• Make every day opposite day. Why you shouldn’t follow the status quo.

• The marketing pyramid. Funnels and flywheels = 😴. Pyramids = 😎.

🔄 Make every day opposite day.

One of the best ways to grab attention is to do the exact opposite of what everyone else is doing.

An extreme example of this is “our expert is on vacation” style ads.

Which of these posts catches your eye first? Which would stop your scroll if you saw it out in the wild?

Our money is on option A.

How about these?

Option B, right?

This specific marketing style definitely doesn’t work for every brand, but hopefully, you get the idea.

These designs and messages completely stand out when put next to a more traditional ad style.

Think about what others in your industry are doing. Then, figure out a way to flip it on its head. That way, people will notice you and scroll right past them.

📰  In the news this week.

🔎 The end of Google Search as we know it.

🤖  What if the AI revolution doesn’t happen?

📉  Average marketing budgets are on the decline.

🤕  Instagram says posting longer Reels can hurt performance.

🚩 5 ad campaign red flags.

🔺The marketing pyramid.

Usually, marketing is described as a funnel or a flywheel.

But you can also think about it as a pyramid.

Use this super simple framework to make sure you’re targeting an audience with a problem & demand & money.

😂 Marketing meme of the week.

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