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Skip funnels. Build a magnetic field instead.
May 02, 2025

Skip funnels. Build a magnetic field instead.

Also: The one question you need for better positioning.

Marketing Qualified
Marketing Qualified
Why your welcome email isn’t working.
Apr 25, 2025

Why your welcome email isn’t working.

Also: This is why you should test everything.

Marketing Qualified
Marketing Qualified
What the hell is vibe marketing?
Apr 18, 2025

What the hell is vibe marketing?

Also: The CTA no one needs.

Marketing Qualified
Marketing Qualified
What Japanese philosophy can teach you about B2B marketing
Apr 11, 2025

What Japanese philosophy can teach you about B2B marketing

Also: Is your ad dying a slow death?

Marketing Qualified
Marketing Qualified
When email fails, this still gets opened
Apr 04, 2025

When email fails, this still gets opened

Also: Petty? Maybe. Effective? Absolutely.

Marketing Qualified
Marketing Qualified
Build ads backwards
Mar 28, 2025

Build ads backwards

Also: Is content debt ruining your marketing?

Marketing Qualified
Marketing Qualified
LinkedIn’s data crackdown
Mar 21, 2025

LinkedIn’s data crackdown

Also: Not an MQL. Not even close.

Marketing Qualified
Marketing Qualified
You need more curiosity hooks.
Mar 14, 2025

You need more curiosity hooks.

Also: Start using pitch GIFs.

Marketing Qualified
Marketing Qualified
5 buyer psychology moves that work.
Mar 07, 2025

5 buyer psychology moves that work.

Also: Meme marketing works.

Marketing Qualified
Marketing Qualified
Deliverability is overrated. Here’s what actually matters.
Feb 28, 2025

Deliverability is overrated. Here’s what actually matters.

Also: The “5-second rule.”

Marketing Qualified
Marketing Qualified
B2B storytelling is broken. Here’s how to fix it.
Feb 21, 2025

B2B storytelling is broken. Here’s how to fix it.

Also: The tiny details that make people love you.

Marketing Qualified
Marketing Qualified
The problem with "best practices.”
Feb 14, 2025

The problem with "best practices.”

Also: The placeholder trick that makes writer’s block impossible.

Marketing Qualified
Marketing Qualified
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Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

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