Welcome back to Marketing Qualified! Here’s what we’re talking about this week:

• Why don’t B2B companies have jingles? They should.

• ROI confidence by marketing channel. This chart explains why paid channels get more budget.

🎶 Why don’t B2B companies have jingles?

Pop quiz.

Finish these jingles:

“The best part of waking up is _______________________”

“800-588-2300, _______________________________”

“Like a good neighbor ________________________”

You probably didn’t even have to think.

That’s the power of jingles. They stick.

So here’s the question:

Why don’t B2B brands use jingles?

The uncomfortable truth.

Most B2B marketing optimizes for credibility, not recall.

Serious tone. Neutral visuals. Safe copy.

Everything is designed not to offend a buying committee.

The result?

Brands that look professional… and are instantly forgettable.

Meanwhile, slogans and jingles work because they do one thing exceptionally well:

They create memory hooks.

Sound and rhythm are processed faster than text.

They activate emotion and recall, not just comprehension.

You don’t need attribution modeling to know this works.

You just proved it with the quiz.

“But jingles feel cheesy.”

Correct. And that’s a feature, not a bug.

Most effective jingles are:

• Slightly annoying

• Repetitive

• Embarrassingly simple

Those are the ingredients that make them sticky.

B2B avoids them because they feel risky.

But in a world where every homepage says the same thing, boring is riskier.

What jingles could look like for B2B.

Most B2B teams hear “jingle” and picture something they’d be embarrassed to show their boss.

That’s not the bar. And it never was.

For B2B, it can be:

• A short, repeatable line

• With a distinct rhythm or cadence

• That anchors one clear idea

If your brand stripped away logos, visuals, and copy, would anything be left that people could recognize?

For most B2B companies, the answer is no.

And that’s the problem.

The real question B2B should be asking is not “Do jingles feel on-brand for us?”

It’s: What do people remember about us after 3 seconds?

If the answer is nothing, the issue isn’t distribution, budget, or targeting.

It’s memory.

And slogans, rhythms, and sonic cues are still one of the fastest (and cheapest) ways to buy it.

📰  In the news this week.

❓  LinkedIn’s VP of Product answered FAQs about how their feed and algorithm work.

🏆  The best brands on social media in 2025

❌  Why Google is deleting reviews at record levels.

🤳  How to become a social media creator in 2026.

👹  What happens when the ragebait marketing machine runs its course?

📊  ROI confidence by marketing channel.

This chart reveals which channels marketers trust the most.

To sum it up, marketers think:

Good ROI = Email, search ads, SEO

Medium ROI = Social ads, display ads, TV ads

Low ROI = Social media, content, podcasts

This helps explain why paid channels tend to win the most budget.

Not because they always perform better.

Because they’re easier (and faster) to measure.

And marketers double down on what they can track and prove.

😂 Marketing meme of the week.

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• 👎 You didn't bring the heat

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