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- 3 other email styles to use
Welcome back to Marketing Qualified! Here’s what we’re talking about this week:
3 other email styles to use. Stop sending the same emails as everyone else.
“We need more content” is a symptom. Don’t create anything new until you answer this question.
📧 3 other email styles to use.
Scroll through your inbox, and you’ll notice something: most marketing emails feel basically the same.
If you want to stand out from the dozens of other emails your audience receives every day, try these styles instead.
1. The “funny” frame breaker
Send out your business message, but add a layer of humor. Posthog is the master of this.
Check out this email from them that highlights their price cut compared to competitors.
2. The “ugly” text-only note
Most brands send out colorful, flashy emails. But you might be surprised if you A/B test that style against a bare-bones plain text email.
Here’s an example from Chris Koerner. He said he’s tested this method across all his brands for 12 years, and this style converts best every single time!
3. The “daily newspaper”
Companies like Morning Brew make $80M annually by sending daily emails that summarize the news.
You can steal this format and easily apply it to your industry, niche, customers, or audience. It’s a simple way to stay top of mind and relevant.
📰 In the news this week.
🔁 Why loop marketing matters.
📖 I read 79 2026 digital trend reports so you don’t have to.
🌎 Five markets that will define global advertising this year.
🕵️♀️ How to conduct an SEO audit that drives traffic growth.
🚀 ChatGPT is launching impression-based ads in February.
🤒 “We need more content” is a symptom.
When company leadership says “we need more content,” it’s rarely because they’ve identified a content gap.
It’s because something isn’t working and content feels like the safest lever to pull.
The pipeline is drying up. Deals are stalling. Sales is unhappy. The board is asking questions.
Nobody can quite explain why, so the instruction becomes: produce more stuff.
And that’s how marketing teams end up shipping…
Blogs no one reads
Videos that get 8 views
Social posts people scroll right past
Webinars no one shows up for
It’s a pattern we see over and over:
Leadership doesn’t properly define the problem → marketing fills the gap with activity → activity gets measured, but outcomes aren’t clear → everyone stays busy → nothing really changes.
When someone says, “We need to be putting out more content,” it’s a marketer’s job to recognize that 99% of the time, this isn’t actually an execution directive.
It’s a signal of something larger that’s not going well.
So, don’t get sucked into a conversation about volume or cadence or channels.
Take a pause and ask this question: ”What behavior are we trying to change?”
Not traffic.
Not impressions.
Behavior.
Examples:
Are we trying to shorten sales cycles?
Are we trying to make a specific product feel less risky?
Are we trying to give sales something prospects actually reference on calls?
Are we trying to reframe how the market categorizes us?
Before you agree to create anything new, you should be able to write a one-line brief like this:
“This content exists to change ___ for ___ so that ___ happens.”
If you can’t fill in all three blanks, don’t ship.
If leadership can’t validate it, you don’t have alignment.
And if alignment doesn’t exist, more content won't solve anything.
😂 Marketing meme of the week.
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