- Marketing Qualified - A Reel Axis Publication
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- Be reactive
Welcome back to Marketing Qualified. Here’s what we’re talking about today:
Be reactive. These brands understand reactive marketing.
Never skip a branding opportunity. A subtle yet creative touch can go a long way.
🏃♂️ Be reactive.
Unless you were living under a rock last week, you probably heard about the CrowdStrike outage, which caused major ripple effects across the globe.
Thousands of travelers were left stranded. Millions of dollars in productivity lost. And CrowdStrike’s stock price plummeted.
Sounds like a nightmare scenario for all, right?
Well, not so fast.
A handful of very savvy marketing teams decided to take advantage of the situation and turn it into a positive for their brand.
This is called “reactive marketing” or “newsjacking.”
As a result of the outage, millions of screens around the world displayed this error message.
In the following hours, this blue screen became highly recognizable. And smart marketers got to work.
Brands like Kit Kat, Callbox, and Decathlon launched clever ads that capitalized on the CrowdStrike outage.
Their ad creative leveraged the news to capture attention, and the ad messaging reinforced their brand promise.
Their creativity helped them win. Their speed helped them win.
The brand that reacts first and reacts well wins. More marketing teams should remember that.
📰 In the news this week.
🤖 What’s happening with the Metaverse?
📵 Will banning phones at school become the norm?
🥷 The biggest data breaches of 2024.
📈 3 ways to improve any ad in minutes.
👥 How to showcase employees’ POV in brand content.
🚫 Never skip a branding opportunity.
The smartest marketers never miss a branding opportunity. No matter how small.
And what’s one branding opportunity that most companies ignore? Barcodes.
You could use a generic barcode on your product. Or you could use one like these:
It’s a subtle touch, but it’s fun and one more way to make a positive impression on your buyers. It shows creativity and personality.
Even if your product doesn’t have a barcode, it’s the principle here that matters.
Work to identify every possible opportunity to reinforce your branding and show personality to your audience. Especially the small ones. Especially the ones your competition ignores.
In the end, it all adds up.
😂 Marketing meme of the week.
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