Marketing Qualified - A Reel Axis Publication

Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

Archive

The most-clicked link you’re wasting.

The most-clicked link you’re wasting.

Also: How to use Cameo to close deals

Marketing Qualified
Marketing Qualified
Why your hook isn't working

Why your hook isn't working

Also: Why this ad went viral

Marketing Qualified
Marketing Qualified
Turn a one time buyer into a lifetime customer

Turn a one time buyer into a lifetime customer

Also: Brand isn’t fixed. It’s fluid.

Marketing Qualified
Marketing Qualified
Great ads call you out

Great ads call you out

Also: The B2B upsell mistake that’s tanking your expansion revenue

Marketing Qualified
Marketing Qualified
When you blow it... and win anyway

When you blow it... and win anyway

Also: Branding vs. marketing

Marketing Qualified
Marketing Qualified
Not everyone clicks. Plenty still buy.

Not everyone clicks. Plenty still buy.

Also: Swag still works.

Marketing Qualified
Marketing Qualified
Out of office = free data

Out of office = free data

Also: What AI search actually values.

Marketing Qualified
Marketing Qualified
Why your price isn’t the problem

Why your price isn’t the problem

Also: Anti-testimonials

Marketing Qualified
Marketing Qualified
Start using Spectrum Thinking

Start using Spectrum Thinking

Also: Reminder... B2B ads don’t have to be boring

Marketing Qualified
Marketing Qualified
Make relatable ads

Make relatable ads

Also: The truth about competition.

Marketing Qualified
Marketing Qualified
You're not sending too many emails

You're not sending too many emails

Also: Don’t sleep on glossaries.

Marketing Qualified
Marketing Qualified
Stop overengineering your pricing page

Stop overengineering your pricing page

Also: The best writing advice you’ll ever read.

Marketing Qualified
Marketing Qualified
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