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To get results no one else is getting, do what no one else is doing

Jan 12, 2024

•

5 min read

To get results no one else is getting, do what no one else is doing

Also: Go make this change to your website.

Reel Axis
Reel Axis
Why “distinctiveness” is so important

Jan 5, 2024

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7 min read

Why “distinctiveness” is so important

Also: When ChatGPT goes wrong.

Reel Axis
Reel Axis
Our 2024 Marketing Predictions

Dec 29, 2023

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13 min read

Our 2024 Marketing Predictions

Also: Avoid “dictionary words”

Reel Axis
Reel Axis
Santa, Coca-Cola, and the greatest marketing campaign you’ve never heard of

Dec 22, 2023

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7 min read

Santa, Coca-Cola, and the greatest marketing campaign you’ve never heard of

Also: How to win in Q5

Reel Axis
Reel Axis
What your marketing budget should look like in 2024

Dec 15, 2023

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8 min read

What your marketing budget should look like in 2024

Also: Your LinkedIn content strategy for 2024

Reel Axis
Reel Axis
Proof that “Dark Social” is real (and impacting your campaign analytics)

Dec 8, 2023

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7 min read

Proof that “Dark Social” is real (and impacting your campaign analytics)

Also: Landing page tip: strategically position testimonials

Reel Axis
Reel Axis
Why Spotify Wrapped is pure marketing genius

Dec 1, 2023

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8 min read

Why Spotify Wrapped is pure marketing genius

Also: some marketing gems from our swipe file

Reel Axis
Reel Axis
5 marketing lessons from the Thanksgiving Day Parade

Nov 24, 2023

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11 min read

5 marketing lessons from the Thanksgiving Day Parade

Also: What will spending look like in 2024?

Reel Axis
Reel Axis
Did Google just kill bulk email sending?

Nov 17, 2023

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7 min read

Did Google just kill bulk email sending?

Also: Don’t make these 5 mistakes on your website.

Reel Axis
Reel Axis
The most common GTM mistakes (and what to do instead)

Nov 10, 2023

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7 min read

The most common GTM mistakes (and what to do instead)

Also: It's not a tool problem.

Reel Axis
Reel Axis
When should you send emails?

Nov 3, 2023

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5 min read

When should you send emails?

Also: 3 things to keep in mind the next time you’re creating content.

Reel Axis
Reel Axis
How to get a Top Voice badge on LinkedIn

Oct 27, 2023

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8 min read

How to get a Top Voice badge on LinkedIn

Also: You should be taking purposeful pauses throughout the day.

Reel Axis
Reel Axis
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Marketing Qualified - A Reel Axis Publication

Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.


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