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Insights from the State of Marketing in 2024 report
Feb 16, 2024

Insights from the State of Marketing in 2024 report

Also: Why you should send more plain text emails.

Marketing Qualified
Marketing Qualified
Are “third places” the newest marketing trend?
Feb 09, 2024

Are “third places” the newest marketing trend?

Also: The “objection smasher”

Marketing Qualified
Marketing Qualified
The 95:5 Rule
Feb 02, 2024

The 95:5 Rule

Also: Food for thought.

Marketing Qualified
Marketing Qualified
So bad that it’s good
Jan 26, 2024

So bad that it’s good

Also: Think reviews don't matter? Think again.

Marketing Qualified
Marketing Qualified
The 2nd most important part of copywriting
Jan 19, 2024

The 2nd most important part of copywriting

Also: Are you a great B2B marketer?

Marketing Qualified
Marketing Qualified
To get results no one else is getting, do what no one else is doing
Jan 12, 2024

To get results no one else is getting, do what no one else is doing

Also: Go make this change to your website.

Marketing Qualified
Marketing Qualified
Why “distinctiveness” is so important
Jan 05, 2024

Why “distinctiveness” is so important

Also: When ChatGPT goes wrong.

Marketing Qualified
Marketing Qualified
Our 2024 Marketing Predictions
Dec 29, 2023

Our 2024 Marketing Predictions

Also: Avoid “dictionary words”

Marketing Qualified
Marketing Qualified
Santa, Coca-Cola, and the greatest marketing campaign you’ve never heard of
Dec 22, 2023

Santa, Coca-Cola, and the greatest marketing campaign you’ve never heard of

Also: How to win in Q5

Marketing Qualified
Marketing Qualified
What your marketing budget should look like in 2024
Dec 15, 2023

What your marketing budget should look like in 2024

Also: Your LinkedIn content strategy for 2024

Marketing Qualified
Marketing Qualified
Proof that “Dark Social” is real (and impacting your campaign analytics)
Dec 08, 2023

Proof that “Dark Social” is real (and impacting your campaign analytics)

Also: Landing page tip: strategically position testimonials

Marketing Qualified
Marketing Qualified
Why Spotify Wrapped is pure marketing genius
Dec 01, 2023

Why Spotify Wrapped is pure marketing genius

Also: some marketing gems from our swipe file

Marketing Qualified
Marketing Qualified
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Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

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