Marketing Qualified - A Reel Axis Publication

Marketing Qualified - A Reel Axis Publication

Making B2B marketing less boring one weekly newsletter at a time.

Archive

Not everyone clicks. Plenty still buy.

Not everyone clicks. Plenty still buy.

Also: Swag still works.

Marketing Qualified
Marketing Qualified
Out of office = free data

Out of office = free data

Also: What AI search actually values.

Marketing Qualified
Marketing Qualified
Why your price isn’t the problem

Why your price isn’t the problem

Also: Anti-testimonials

Marketing Qualified
Marketing Qualified
Start using Spectrum Thinking

Start using Spectrum Thinking

Also: Reminder... B2B ads don’t have to be boring

Marketing Qualified
Marketing Qualified
Make relatable ads

Make relatable ads

Also: The truth about competition.

Marketing Qualified
Marketing Qualified
You're not sending too many emails

You're not sending too many emails

Also: Don’t sleep on glossaries.

Marketing Qualified
Marketing Qualified
Stop overengineering your pricing page

Stop overengineering your pricing page

Also: The best writing advice you’ll ever read.

Marketing Qualified
Marketing Qualified
How to dissect ads

How to dissect ads

Also: The B2B Trust Spectrum.

Marketing Qualified
Marketing Qualified
Right content, wrong voice.

Right content, wrong voice.

Also: This is what failure looks like.

Marketing Qualified
Marketing Qualified
Skip funnels. Build a magnetic field instead.

Skip funnels. Build a magnetic field instead.

Also: The one question you need for better positioning.

Marketing Qualified
Marketing Qualified
Why your welcome email isn’t working.

Why your welcome email isn’t working.

Also: This is why you should test everything.

Marketing Qualified
Marketing Qualified
What the hell is vibe marketing?

What the hell is vibe marketing?

Also: The CTA no one needs.

Marketing Qualified
Marketing Qualified
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