Welcome back to Marketing Qualified! Here’s what we’re talking about this week:

• The science says your slides are boring! A new study shows why visual communication is scientifically better.

•  3 visual marketing lessons. Some pictures worth a thousand words.

🥱 The science says your slides are boring!

Canva just dropped some interesting research on “the state of visual communication”.

Our main takeaway: visuals aren’t just prettier, they’re scientifically better.

Visuals help with memory.

Brain scans show creative visuals trigger memory 74% faster than dull content.

Visuals help with engagement.

Brain scans show creative visuals spark 20–25% more emotional engagement than dull ones.

Visuals help with understanding

91% of participants believe that visuals communicate ideas better than text. With 76% saying they lose interest in text-heavy content.

Long story short…design-led companies are pulling ahead with clearer communication, sharper brand differentiation, and faster go-to-market. Everyone else is still stuck in Word docs.

If you want to dive deeper, check out the full report here.

📰  In the news this week.

🪣  How to create LinkedIn content buckets & what to use them for.

▶️  Ultimate YouTube marketing guide for brands.

▪  Mini products are everywhere—here’s why.

👀 Schema and AI Overviews: Does structured data improve visibility?

❤️‍🩹  The do’s and don’ts of an effective brand apology.

👀 Visual marketing lessons.

In the first section above, we shared a bunch of stats about the importance of visuals. So we’re going to take our own advice.

Here are 3 important marketing lessons summed up as simple visuals:

#1

Applies to marketing. Applies to life.

#2

In B2B, “thought leadership” doesn’t happen in Google Docs. It happens when you publish.

Even if it’s not ‘perfect.’ Even when it makes you nervous.

That tiny change is the difference between being ignored and being top of mind.

#3

When writing copy, ask yourself: Am I describing the product? Or am I describing the transformation?

Only one of those sells.

😂 Marketing meme of the week.

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