Welcome back to Marketing Qualified! Here’s what we’re talking about this week:

• The most-clicked link you’re wasting. Stop linking logos to your homepage.

• How to use Cameo to close deals. 5 tips to rekindle sales conversations.

📩 The most-clicked link you’re wasting.

One of the most-clicked links in your emails might be working against you.

Here’s the pattern:

• Someone opens your email.

• They’re intrigued, but not ready to click the CTA.

• So they click the logo to learn more.

And you send them... To your homepage?

That’s a dead end.

Not a landing page.

Not an offer page.

Not the thing you actually want them to do.

They were warm. Curious. Looking for context.

Now they’re staring at your nav bar, wondering what to do next.

Click. Bounce. Goodbye. ☠️

Most brands make this mistake.

Don’t believe us? Open your inbox and click a few logos.

We’ll bet you 75%+ lead to a homepage.

Every email has a goal.

Every link should drive that goal.

Stop sending logo clicks to your homepage.

Point them somewhere that actually helps.

📰  In the news this week.

💼  Which marketing jobs are most affected by AI?

💡 What to post on LinkedIn: 30 ideas.

🤳  The misunderstood generation: How to market to Gen Z.

🔀  When to use different post types [Infographic].

🚪  A reminder that audiences can be fickle.

🤳 How to use Cameo to close deals.

If you have a stalled deal, sometimes you need a little creativity to bring it back to life.

We heard a great example this week that you should steal.

A rep had a prospect go totally dark on him. Weeks of radio silence.

But he didn’t roll over.

He went on Cameo and hired an automotive influencer that his prospect was a fan of. He paid him 50 bucks to shoot a short, personalized video.

A couple of days later? Closed deal.

A $50 video unlocked a $125k deal. That’s about 250,000% ROI.

Was it a little gimmicky? Sure.

Did it work anyway? Yep!

The key to using Cameo (and having it actually work) is following a few rules:

1. Use on stalled deals. Not cold outreach.

Using a personalized celebratory video as a first touch has a high risk of coming across as creepy in a B2B context. The only way you could know who or what they’re interested in is if you cyberstalked their personal life.

It’s best to save this tactic for people you already have some relationship with.

2. Choose wisely.

Pick the Cameo celebrity based on a genuine connection. Only choose someone you know the buyer is a fan of based on previous conversations. Don't try to guess.

3. Send the right message.

Keep the message business casual. “Hey [Name], Jake told me you’re a big fan and he’s really looking forward to working with you…”

Not “Jake told me you’re ghosting him… WHAT GIVES?!”

4. Don’t apply pressure.

Use the video for re-engagement. Not to pressure. The goal isn’t to create false urgency. It’s to rekindle the conversation.

Let the video get them talking again. Use the relationship to close.

5. Send via email & text.

Increase your surface area to increase the chance the prospect sees it. Send the vid along with a personal note: "Thought this would make you smile. I'm here when you’re ready to chat again.”

Will sending a Cameo video always work? Nope.

But even if it only works 1 out of 25 times, it’s still a great margin tactic.

😂 Marketing meme of the week.

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