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- Stop writing love letters to no one
Welcome back to Marketing Qualified! Here’s what we’re talking about this week:
Stop writing love letters to no one. How to write effective marketing copy.
Use “calls-to-value”. Don’t tell them what to do. Tell them what they’ll get.
💔 Stop writing love letters to no one.
If your copy feels like it’s written for everyone, it’s written for NO ONE.
Great marketing speaks to someone specific.
“30–60 year old males with high income” — that’s not specific.
This is specific:
Know your target customer inside and out. Then write just for them.
📰 In the news this week.
👀 How to get more YouTube views.
📈 Reddit updates activity indicators on Subreddit communities.
📣 A marketer’s guide to leveraging employee advocacy on social media.
🔎 The behavioral data you need to improve your users’ search journey.
📊 Nearly all ChatGPT users still rely on Google: Data
✅ Use “calls-to-value”
Want more effective calls to action in your marketing?
Write “calls-to-value” instead.
Don’t tell them what to do. Tell them what they’ll get.
For Example:
“Get started” → “Create your website”
“Find a job for you” → “Get hired today”
“Start free trial” → “Try at no cost”
h/t Chase Diamond
😂 Marketing meme of the week.
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