Welcome back to Marketing Qualified! Here’s what we’re talking about this week:

• The easiest way to pick your content style. Use this flowchart.

• When basic wins. The most effective piece of marketing we spotted this week.

↕️ The easiest way to pick your content style.

A lot of marketers know they should be making content, but get stuck on what kind.

This chart makes it simple: lean into your natural strengths.

If you’re great at simplifying or explaining → focus on educating.

If you thrive on humor or performance → focus on entertaining.

The best content aligns with your strengths, not copying what everyone else is doing.

Works for personal brands and company content.

📰  In the news this week.

✍️  New insights suggest posting frequency is key to LinkedIn success.

💍 What Taylor Swift & Travis Kelsey can teach you about B2B marketing.

🔍 More people are searching for Reddit results. Brands are benefiting.

🗣  Voice is the new logo: Why your brand’s tone matters more than ever.

✅ LLM traffic converts about the same as organic search [Research].

📝 When basic wins.

The most effective piece of marketing we spotted this week was stupid simple. A note dropped in a mailbox.

We’re in your area cleaning gutters… want us to clean yours?

No landing page. No funnel. No pixels. Just the right ask at the right time.

It worked. The homeowner called and booked a cleaning.

Why?

Timing > creativity. A simple message at the right moment beats a clever one at the wrong time.

Simple > sophisticated. Complex campaigns might generate buzz or get a lot of eyeballs, but simple approaches often generate revenue more reliably.

😂 Marketing meme of the week.

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