The old LinkedIn is dead

Also: Three questions to get you thinking.

Marketing Qualified
October 06, 2023

Happy Friday! Coming up this week:

The old LinkedIn is dead. It’s time to update how you’re approaching growth on LinkedIn.
Three questions to get you thinking. Prompts to get your creative juices flowing for your marketing.

💀 The old LinkedIn is dead.

Over the last few years, things have drastically changed on LinkedIn. The old LinkedIn is dead. The new LinkedIn is here, and you need to adapt to succeed on the platform.

Here’s how things have changed.

Change #1

Taking the link to your blog and throwing it up on LinkedIn used to be enough to get click-throughs. Not anymore!

These days, people scroll straight past link-only posts. And the LinkedIn algorithm isn’t keen on them either.

Now, you need to repurpose your blog content to be native to LinkedIn. The best way to do this is by creating engaging carousel-style posts. But if you’re short on time or graphic design skills, longer-form test posts can get the job done, too.

Change #2

If you want your company’s message to get amplified, it’s not enough to only post on your Brand page anymore. You have to encourage your employees to create their own posts on their personal profiles as well.

Content posted from personal profiles gets significantly more organic engagement on LinkedIn.

Change #3

The days of posting a couple of times a month are over. If you want to grow your LinkedIn audience, you need to have a content strategy in place.

Create a posting schedule that you can stick to and create consistency. Block 30-90 minutes weekly to comment on other creators’ posts. Send a few DMs every week to creators in your niche and start developing relationships.