Marketers have a “we” problem

Also: The best marketing strategy right now: give a sh*t.

Welcome back to Marketing Qualified! Here’s what we’re talking about this week:

Marketers have a “we” problem. Improve weak copy in 30 seconds or less.
The best marketing strategy right now: giving a sh*t. AI can do a lot of things. Caring still isn’t one of them.

How to improve weak copy in 30 seconds or less…

Go replace every “we” with “you.”

B2B marketers love talking about themselves.

“We help.”

“We’re excited.”

“We built.”

Nobody cares.

Readers don’t want to know about you. They want to know what they get.

Let’s try it…

❌ “We help companies generate more leads.”

✅ “You’ll finally have a pipeline you can brag about.”

❌ “We’re excited to announce our latest integration.”

✅ “Now, you don’t have to copy-paste data between tools.”

❌ “We make collaboration easy.”

✅ “Your team will actually enjoy working together again.”

❌ “We’re an end-to-end solution for enterprise teams.”

✅ “You’ll stop stitching five tools together just to get one report.”

Stop talking about what you do. Start showing what they get.

🧑‍🤝‍🧑 How to hire & build a social media team [Guide].

👀 Netflix ad report on 2025 on streaming audiences.

AI is great. Don’t get us wrong.

It can write copy. Design creative. Schedule campaigns.

But it can’t care.

And right now, that’s the moat. Most marketers’ “give a sh*t” factor is at an all-time low.

Everyone’s using the same tools, churning out the same posts, sending “personalized” outreach that’s been copied 400 times.

It’s all speed, no soul.

The easiest way to stand out right now?

Actually give a sh*t. Try harder.

Use AI to move faster. Then spend the time you saved doing what no one else will:

You can’t automate giving a sh*t.

That’s why it works.

Enjoy this newsletter? Forward it to a friend to spread the love.

Want us to write about something specific? Submit a topic or idea.