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- Let AI roast your writing
Let AI roast your writing
Also: Most content audits totally miss the point
Welcome back to Marketing Qualified! Here’s what we’re talking about this week:
Let AI roast your writing. How to borrow the brains of great copywriters.
Most content audits totally miss the point. It’s not about getting organized. It’s about solving problems.
🔥 Let AI roast your writing.
Most marketers use AI tools to write for them.
But readers are wising up. Scroll LinkedIn and you’ll see endless posts calling out AI-generated content (the dreaded em dash!!!)
The copy-paste era is over. But smart marketers still use AI as an editor.
One of the best ways? Have it “roast” what you’ve already written.
Here’s how it works:
Paste your draft into the AI tool.
Prompt: “Imagine I shared this with [insert a writer you admire]. What would they roast it for?”
The AI tool will tear it apart in that writer’s voice and offer a rewrite.
Examples:
David Ogilvy → will scold you for burying the big idea.
Joseph Sugarman → will shred your weak headlines.
Claude Hopkins → will call you out for not making the offer crystal clear.
Gary Halbert → will tell you nobody cares until you hook them fast.
Will the rewrite be perfect? Of course not.
But when you stack their roasts on top of your draft, your writing gets sharper and more effective. And you’ll get to a final draft faster.
It’s the closest thing to borrowing the brains of the greats…for free!
📰 In the news this week.
🔮 The future of advertising in 2030.
🤔 How to turn forgotten ideas into consistent posts.
⬆️ How marketers can boost their executives’ presence on LinkedIn.
❓ What channel is right for your brand? Take the quiz.
▶️ YouTube dominates AI search with 200x citation advantage.
👎 Most content audits totally miss the point.
When most B2B marketing teams run a “content audit,” they’re really just counting assets. How many blogs do we have? How many videos? How many PDFs are collecting dust?
That’s not an audit. That’s taking inventory.
A real audit should surface the leaks draining your content engine. The problems usually fall into four buckets:
1) Targeting 🎯
Angles are so broad they don’t resonate. Content ignores how buyers actually work day-to-day. Copy is disconnected from buyer goals.
2) Performance 📈
Teams stare at vanity metrics instead of outcomes. High-performing content sits idle instead of being amplified. Underperformers get published again (because no one digs into why they flopped).
3) Perspective 👀
Content blends in with competitors. There’s no sharp stance, no “why us.” Output is mostly tips and how-tos that don’t change how the buyer thinks about the problem.
4) Balance ⚖️
Content tilts too far toward either “ready to buy now” or “not even looking.” Over-reliance on one format. No tie back to the company’s sales priorities.
If you’re not checking against these four buckets, you’re probably sitting on:
Blind spots that never get fixed.
Missed chances to double down on what works.
Valuable content collecting dust.
Don’t audit to get organized. Audit to stop wasting time and money.
😂 Marketing meme of the week.

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