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- Is “fun” marketing finally back?
Is “fun” marketing finally back?
Also: This ad makes B2B feel human.
Marketing Qualified
December 15, 2025
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Welcome back to Marketing Qualified! Here’s what we’re talking about this week:
Is “fun” marketing finally back? Hollywood might be onto something.
This ad makes B2B feel human. You have to add emotional stakes.
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🤔 Is “fun” marketing finally back?
Hollywood might be telling us something.
Over the past several weeks, two movie campaigns quietly broke out of the mold, and it’s getting them noticed:
A real in-print “congrats to the happy couple” announcement… except the couple doesn’t exist. It was a stunt for an upcoming movie starring Zendaya and Robert Pattinson.
This movie didn’t just release a trailer. They staged a whole in-world experience. Posters appeared covered in scribbles and coded messages. A fake conspiracy site popped up. Fans had to put pieces together.
Both of these do something we haven’t seen much lately:
They feel tangible. They feel handcrafted. They feel human.
Which is interesting timing. Because for the past year, consumers have been complaining about AI slop and LLM-generated sameness everywhere.
So maybe this is an early signal:
The pendulum might be swinging back toward marketing with texture, surprise, and genuine creativity.
Now… none of us are promoting Hollywood films. The average B2B marketer isn’t buying a fake engagement announcement in a newspaper.
But here’s what is relevant:
Hollywood usually experiments first.
Then B2C picks it up.
Then, eventually, B2B gets the memo a few years later.
If these sorts of stunts keep popping up, here’s the trend line to watch:
More campaigns rooted in physical, real-world artifacts.
More storytelling that breaks the fourth wall.
More playful, experiential ideas that can’t be easily cloned by AI.
More “wait… what?” moments that feel alive instead of automated.
When everything online starts to feel machine-made, the most effective marketing might be the stuff that feels unmistakably not.
Keep an eye on Hollywood. It might be predicting where the rest of us need to go next.
📰 In the news this week.
📢 Ads are officially coming to Google’s AI chatbot Gemini sometime in 2026.
💰 Everyone is talking about Netflix buying Warner Bros.
🔁 How to revive a 20-year-old brand.
🎊 Mentions, citations, and clicks: Your 2026 content strategy.
🏢 What’s the state of the enterprise B2B buyer?
👨👦 This ad makes B2B feel human.
We’ve been seeing this ad everywhere. And people online are eating it up.
Why? It does something B2B marketers almost never do → it gives the work emotional stakes.
“Don’t tell your grandkids all you did was B2B SaaS”
With one sentence, it reframes a dry category (Energy) as a legacy question. It uses a Norman Rockwell visual to make SaaS feel insignificant in comparison. And it plants a little existential FOMO in the back of your head.
It’s a reminder that your category doesn’t have to be sentimental for your marketing to be.
A single, well-placed emotional contrast can carry the whole message.
😂 Marketing meme of the week.
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