Here’s what’s on the agenda for today:

• How to hijack attention on LinkedIn to grow your audience. LinkedIn is less spammy than it used to be. We all should capitalize. We’ll share a growth hack to help you grow your audience fast.

  
  

• 3 ways to write better CTAs. Calls to action are super important for good marketing. So why does nobody spend time writing good ones? We’re here to change that! We’ll hit you with three easily-to-implement frameworks to help you write the best CTAs known to man.

Carry on…

📣 How to hijack attention on LinkedIn to grow your audience

Creating content is hard. Creating great content? Even harder. Creating great content consistently? You better be ready to play on expert mode.

As marketers, we all want to increase awareness of our brands, be seen as experts in our space, and convert more customers. But the harsh reality is, we all have limited resources. You only have so much money, time, and energy to spend. So you better spend it wisely!

Every once in a while though, a tactic comes around that can make things a little easier. We call these growth hacks.

And there’s one growth hack in particular that we’ve been really excited about lately. But before we tell you what it is, we need to give you some background…

LinkedIn is changing

If you’ve been on LinkedIn in the past 6-8 months you might have noticed something — it sucks a lot less than it used to!

For years LinkedIn was painful. You had a profile because you felt like you had to. But every time you logged on it was just spam spam spam. InMails from people trying to get a meeting with you, connection requests from people you’ve never heard of, and a timeline full of posts just hocking product. Nightmare.

But in recent months, LinkedIn seems to be having a renaissance. Content creators started to notice a big opportunity on LinkedIn. Because so much of the existing content was spammy, content that was valuable and high quality did extremely well on the platform. So, these content creators started to publish more on LinkedIn.

Then other creators noticed their success and started posting there too. Pretty quickly, things shifted. Now when you scroll your timeline, you’ll find an abundance of educational and entertaining content to read and watch.

When we realized this shift was happening, we decided that the Reel Axis team needed to step up our game on LinkedIn too. So we started talking to several LinkedIn experts about where to start.

What the experts told us

We reached out to several LinkedIn experts and individuals with large followings to pick their brains about how they do what they do. They gave us a lot of great tips.

They all agreed that creating high-value posts consistently was important. But there was one other tactic that every single expert we spoke to brought up independently — commenting. They all set aside time on a weekly or daily basis just to comment on other people’s posts.

But they comment in a particular way. They don’t just leave a like or write something like “great post.” Instead, they take the time to draft a thoughtful and value-add response to whatever the original poster was talking about.

The value of this type of commenting is that your response is being seen by others who interact with the post. People who most likely are outside of your existing LinkedIn network. In other words, it gets you net-new eyeballs on your content.

And because they’re only posting comments that add value, it's exposure for their ideas as well and helps to position them as a thought leader to this new audience.

This tactic made a lot of sense to us and we wanted to start doing it. The problem was, can't spend hours every week finding great posts to comment on.

That’s where this helpful growth hack comes in.

Commenting as a growth hack

Not all posts are created equal. If you only have time to comment on one, would you rather comment on a post that’s going to be seen by 100 people or 1,000 people? 1,000, duh.

But how do you know which posts will get a lot of views? Well… you don’t. But don’t worry, there’s still a solution.

Past results are the best predictor of future results. Therefore, creators with a history of high-performing posts are most likely to have future high-performing posts. These creators should be your focus.

Commenting on these creators' posts will give you the biggest bang for your buck. They have already done the work of building a following in your niche. If you can be one of the first comments on their posts, and you add value within your comment, then you can highjack their audience to get exposure for yourself.

Here’s the process to follow to make it happen.

Step 1: Make a list of target creators

To start, you need to make a list of creators whose posts you’d like to comment on.

To do this, go on LinkedIn and start doing some research. Scroll your timeline and look for posts with a lot of reactions and comments.

Search keywords related to your business or niche. Browse the results for posts with the most engagement.

Once you find these posts, click on the creator's profile. Scroll down and look through their past posts. If on average their posts perform pretty well, add them to your list.

Repeat this process for a few days until you have a list of 10-15 creators.

Step 2: Turn on notifications

Next, you need to make sure you see all the content that the creators on your list post. Do this by turning on notifications for them.

Here's how:

1. Go to their profile.

2. Find the notification bell in the top right

3. Click it

Now every time they post, you’ll get pinged.

Step 3: Comment and be quick about it

Once you get a notification that a post has been created, you want to jump on it. Go read the post and determine if you can write a great comment. If not, skip that post and wait for the next one. But if yes, then post your comment as quickly as you can.

The goal is to be one of the first few comments on the post. This way as the post gains traction and gets more views, your comment can too.

This also gives you the longest runway to receive reactions on your comment. These reactions help it rise to the top of the comment feed. Which again, ensures it gets seen by as many people as possible.

But, be careful not to sacrifice quality for speed! You want to comment early, but you also need to ensure your comment adds value. It’s better to write an awesome comment and be slower than to the first comment published but what you wrote is lame.

Pro Tip: If you’re short on time or struggling to know what to write in your comments, AI copywriting tools can be a helpful starting place. Use a tool like ChatGPT to help.

You can copy and paste the original post into the system and ask it to write an intelligent comment/reaction.

Just be sure to polish the ChatGPT response before you publish it on LinkedIn. Make it your own so it sounds like it's written in your voice.

📰 In the news this week

🔥 5 hot IT budget investments — and 2 going cold.

📱 TikTok limits teens to 1 hour per day.

✉️  WhatsApp is working on a private newsletter feature.

🎯  Here's how interest targeting can help your business.

📉 The US ad market has fallen for the seventh consecutive month.

✍️ 3 ways to write better CTAs

Calls to action (CTAs) are a super important part of marketing. But, 97.3% of companies do them wrong.

Ok, you caught us. That’s not a real stat. But sometimes it feels that way based on how many bad CTAs we see on websites and landing pages every single day.

CTAs are a key part of conversion rate optimization. However, most companies mail them in. They pick from a handful of cookie-cutter options. Then plug those into every button on their web pages.

Think CTAs like: submit, learn more, and contact us.

BOOORRRINGGGG!

CTAs like these are technically not incorrect. That said, they’re definitely not optimized to be the best that they can be. And they’re not convincing anyone who was on the fence to click. That’s for sure.

Here are 3 better ways to write CTAs that you should start using ASAP.

1) Handle an Objection

By adding a few words to your CTAs you can handle your customer’s biggest objection. This might be enough to convince someone ready to click off your page to click the button instead.

2) Match a Feeling

Either acknowledge a feeling your visitor is already having or evoke a new feeling in them.

By acknowledging what they’re already feeling, you’re showing that you understand them. This starts to build trust. Or by making them feel a new emotion, you’re tapping into their human psychology — which can be very persuasive.

3) Tell the Next Step

People don’t like uncertainty. Instead of making page visitors guess what the next step will be, instead, give them a hint. If you show them that the process will be low friction, they’re more likely to agree to the next step.

Marketing meme of the week

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