Welcome back to Marketing Qualified! Here’s what we’re talking about this week:

• How to hack the world’s most expensive billboard. Cluely’s ‘amateur’ ad.

• What successful marketing actually looks like. Why consistency is key.

🤑 How to hack the world’s most expensive billboard.

“hi i’m roy im 21. this was very expensive. pls buy my thing.”

That’s the full copy Cluely plastered across Times Square.

No product shots. No features.

It looks amateur. And that’s by design…

• In a sea of neon-billboard chaos, black text on white stands out.

• The story (“21-year-old blows marketing budget on a billboard”) is memorable.

• The tone is engineered for photos and shares.

And it worked. A startup just hacked one of the priciest ad slots in the world by looking like they didn’t try.

Narrative is king.

📰  In the news this week.

👥  The future of streaming is different ad loads for each viewer.

💬  Instagram Chief says longer captions won’t increase reach.

🤝  Understanding permission marketing.

🤳  How to leverage nanoninfluencers.

❌ Viral post accuses Google’s AI Overviews of breaking its own spam rules.

📈 What successful marketing actually looks like.

The journey to marketing success is messy. That’s normal. Campaigns flop. Budgets get cut. Tactics stop working without warning. Everyone thinks they can do your job better than you.

That’s why consistency beats brilliance. You don’t need every post, ad, or email to land. You DO need enough shots on goal to win over time.

😂 Marketing meme of the week.

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• 😍 Loved it

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• 👎 You didn't bring the heat

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