Welcome back to Marketing Qualified! Here’s what we’re talking about this week:

• Free marketing real estate you’re ignoring. 10 often overlooked opportunities.

• Why some products feel “magical” (and others just… work). This chart explains.

🆓 Free marketing real estate you’re ignoring.

We’ve all optimized landing pages to death. But the little stuff? The boring corners no one audits?

That’s where the easy wins hide.

There’s free marketing real estate everywhere. You just have to stop and notice it.

Here are 10 places you’re probably ignoring:

1️⃣ Thank you page

Someone just filled out your form. They said “yes.”

And you rewarded them with… a blank confirmation message? Weak.

Your thank-you page is where you keep the momentum.

Offer a next step: welcome video, demo, community invitation, free download, or even just a funny on-brand line.

2️⃣ Calendar invite

Don’t just drop a Zoom link and call it a day. Leverage the description on your calendar invites.

Add a line about your latest product update, upcoming webinar, new resource, or other relevant news.

3️⃣ Email signature

Your team sends hundreds or thousands of emails a week. Don’t waste it on “Best regards, [Name].”

Add a banner or one-liner about your most important marketing initiative.

4️⃣ P.S. line

People skim emails. P.S. lines are eye-catching. Nearly everyone reads them.

They’re also low-pressure, human, and convert. Use them.

5️⃣ 404 page

Someone just hit a dead end on your site. You can either lose them… or win them over.

A little personality here can turn a mistake into a memory. Humor usually works best. Throw in a funny one-liner, image, GIF, etc.

6️⃣ Loading screen

If your app or site has any kind of loading or processing screen, that’s valuable space.

Most show a spinning wheel. You could show a product tip, stat, joke, customer story, etc.

Give them value while they wait.

7️⃣ Out-of-office reply

“Thanks, I’m on vacation until next Monday.” Cool.

Instead, you could also say something like: “I’ll be back Monday. In the meantime, check out our new AI Benchmarks Report.”

Out-of-office emails get insane open rates. Leverage that.

8️⃣ Unsubscribe page

When someone unsubscribes, it doesn’t have to end with “Sorry to see you go.”

Show other ways to stay connected: social links, community, podcast, or even just a line that leaves them smiling.

9️⃣ Invoice or receipt email

Transactional emails get high open rates. That’s free attention.

To stay compliant with CAN-SPAM, the main purpose of these emails can’t be promotional. But you can still include minor promotional content as long as it’s secondary.

For example, a small banner or line like:

• “Want to make billing easier? Try our auto-pay option for next month.”

• “Refer a friend and get $20 off your next invoice.”

• A link to your newsletter, blog, social, or podcast.

🔟 Link unfurl

You know when you drop a link in Slack or a group chat and it expands with an image and title?

That’s called an “unfurl.”

And if yours looks like a random thumbnail and chopped-up meta description, you’re missing out on a free billboard.

Fix your tags. Pick a good image.

Every time someone shares your content, that preview is your ad.

📰  In the news this week.

💼  Are AI tools eliminating jobs? Yale study says no.

🗣  Understanding word-of-mouth marketing.

🤨  Consumers don’t trust the first search result.

❌  LinkedIn limits competitor analysis for non-paying company pages.

👂  California passes law to quiet down streaming ads.

🪄 Why some products feel “magical” (and others just… work).

Saw this chart and loved it.

It shows how much value your product creates based on the function it provides to a user.

Relevant: “I need it.”

Functional: “It works.”

Desirable: “I want to do this. Often.”

Magical: “It’s changed my life.”

Most B2B products stop at Functional. They work. They solve a problem.

But Magical products create obsession. They become part of how people see themselves. Think: Notion, Figma, Slack, HubSpot.

We would also argue there’s a fifth tier in B2B that this chart missed:

Required: “I legally have to have it.”

(Insurance, payroll, compliance tools… the unsexy giants.)

Hey, if you can’t be magical, be mandatory.

😂 Marketing meme of the week.

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