Marketers need to find content-user fit

Also: Do this on your next landing page.

Marketing Qualified
September 01, 2023

It’s that time of the week again! Here’s what we’ve got for you this time:

Marketers need to find content-user fit. We explain what content-user fit is and why it’s one of the most important things for marketers to pay attention to.
Do this on your next landing page. A quick fix that will give mobile visitors a significantly better experience on your landing pages.

🤝 Marketers need to find content-user fit.

We’re sure you’ve heard of product-market fit. It’s a staple term in the business world. Especially the startup world. It basically means you should find a good market with a product that can satisfy that market.

Product-market fit is important, and it’s something marketers should think about. But in our opinion, there’s another term that’s even more important for B2B marketers to think about — content-user fit.

Content-user fit means finding a good audience and giving them content that will satisfy them.

How to find content-user fit.

The first step towards reaching content-user fit is to truly understand your audience. And the first step to truly understanding your audience is to learn what topics and stories resonate with them.

To do this, go into the communities and corners of the internet where your audience spends time. This could be subreddits, Facebook groups, Slack channels, Discord servers, email newsletters, Twitter, LinkedIn, YouTube channels, Quora, etc.

Don’t sit around and try to come up with content ideas for your audience off the top of your head. Instead, go study the content they’re currently reading, watching, and listening to.

Go into these communities and sort the content to show top posts. Analyze these posts. Look for patterns and insights that you can use when making your content. Some things to look out for are:

What topics come up over and over?
What type of stories do they respond positively to? Negatively to?
What ideas are controversial?
What are common issues or pain points?
What are common questions?

Then, take the information you find and use it as the foundation to develop ideas and topics for your company’s content.

If you do this, you’ll find content-user fit in no time.

📰 In the news this week.

🎯 Gen Z is more likely to be ok with targeted ads.

🧵 Threads launched its highly anticipated web app.

🛍 TikTok Shop is open for business.

🍪 70% of consumers block cookies online, research shows.

⬆️ Upskilling will be critical to B2B marketers’ success.

📱 Do this on your next landing page.

As of this year, over 45% of all website traffic in the US happens on mobile devices.

But, only 50% of landing pages are mobile-friendly. When you think about it, that’s a massive missed opportunity for many businesses. So, next time you build a landing page, keep these stats in mind.

Don’t miss the opportunity! Instead, try out this quick landing page tip to give your mobile visitors a 10 out of 10 experience.