Two cold email openers you should try out

Also: Become a master of Testimonial Judo.

Marketing Qualified
September 15, 2023

Happy Friday! Summer may be coming to an end, but marketing is forever! Here’s what we’ve got for you this week:

Two cold email openers you should try out. Cold emails we received this week that caught our attention and kept us reading. Test them out yourself.
Become a master of Testimonial Judo. When negative customer reviews can actually be a good thing.

🥶 Two cold email openers you should try out.

Let’s talk about cold emails. 98% of people hate receiving them. 2% don’t mind them, but in our humble opinion, those people probably need to get checked out by their doctor!

All jokes aside, though, sending cold emails is a necessary evil if you work in marketing or sales. We all have to do it at some point. And when you do, making your emails stand out is essential.

Most people get a barrage of cold emails every day. The only way to get yours noticed is to be different than every other sender.

Here are two email openers that came into our inboxes this week and actually managed to capture our attention and keep us reading. Steal these for your next cold outreach campaign, or use them to get your creative juices flowing.

1) Using a quiz question

Use a multiple-choice question to hook the reader, then make them read further into the email to get the answer.

h/t Foundry

2) Story time.

This one was extremely simple but effective!

They used the phrase “Story time” to pique interest and make us want to read on to hear what the story was.

h/t Imply.io

—

There is a lot of competition for people’s attention, especially in their inboxes. But small, clever tactics like these can be the difference between your email being ignored or it being read. And if you’re email is really good, getting a response back.