Another Friday, and that means another Marketing Qualified newsletter. Hope you enjoy it!

• The easiest way to boost email effectiveness. Ask more questions.

• Quick hits. Google’s October update, LinkedIn brings back message ads, and a good tweet.

The easiest way to boost email effectiveness.

Need a super quick way to boost your email open and click rate? Try including more questions in your subject lines and email bodies.

Campaign Monitor did a study that showed that emails with questions have an average open rate of 28.9% while emails without sit at 25.1%. Click-through rates also jump to 4.6% for emails with a question, compared to 4.2% for emails without.

Why does this happen? Because of a mental reflex called Instinctive Elaboration. AKA, hijacking someone’s brain with a question.

Neuroscience research has found that the human brain can only think about one idea at a time. So when you ask someone a question, you force them to consider only your question.

This drives them to open and/or click on your email.

Want proof that this works? Check out the subject line of this email that you opened. 😉

📰 In the news this week.

✉️ Google is making big changes to prevent Gmail spam.

⏰ Tips to help time social posts more strategically.

👀 How Ryan Reynolds and Maximum Effort used newsjacking to promote “Jake from State Farm.”

🥸  Ad fraud will cost marketers $84 billion this year.

🤖 How to use AI to refresh old blog content.

Quick Hits.

What you need to know about Google's October update.

According to an analysis by the marketing agency Portent, FAQ-rich results in Google’s search engine results pages (SERPs) dropped from 54% to 17%.

Now, these results are mainly reserved for health and government websites. Backing up the belief that Google is increasing its focus on

surfacing results from trustworthy and authoritative sources.

The release also introduced several changes meant to reduce visible spam in search results.

These changes highlight Google’s effort to improve search quality and relevance constantly. This means that it’s more important than ever for marketers to focus on creating high-quality content and follow schema best practices to improve their SEO results.

LinkedIn caved.

After a ton of backlash, LinkedIn is reintroducing direct message ads, giving B2B marketers a chance to create a personal touch with their advertising again.

As marketers, we’re happy to have more ad options. As users of LinkedIn? RIP to our inboxes. 💀

A good tweet.

Can we still call them tweets now that the platform is named X? We don’t know, but we're rolling with it because it’s easier!

We came across this “tweet” this week and loved the analogy.

😂 Marketing meme of the week.

How'd we do with this week's newsletter?

• 😍 Loved it

• 😐 Meh, do better

• 👎 You didn't bring the heat 

A READER’S REVIEW

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