Happy Friday! Here’s what you have to look forward to today:

• 3 Tips for better landing pages. Landing pages are a key part of any marketing campaign. We share some methods to make the top section of your landing pages as strong as possible.

   

• You should start a learning inbox. Marketers need to be learning all the time. Try this hack to make sure you’re doing it efficiently.
   

Let's do it…

📈 3 tips for better landing pages

A landing page is the linchpin of any marketing campaign. All roads lead to the landing page. Ads, emails, social posts, etc. all click through to it.

On this page, you need to convince someone to graduate from a visitor to a lead. Which is no easy task.

We could write a whole newsletter dedicated to landing page best practices (and maybe someday we will), but today we want to focus on a specific section.

Every landing page has two parts:

1. What you see when you first land on the page. This is called above the fold.

2. What you have to scroll down to see. This is called below the fold.

Today we’re going to concentrate above the fold.

If you want to build a kick*ss landing page, here are three ways to start.

#1 — Write a great title

Your title needs to capture attention quickly. Otherwise, the visitor will just click off the page.

There’s no one formula to write a great title, but here are two tried and true frameworks we recommend.

A) Address the objection

Overcome the biggest objection right out of the gate. The best way to do this is with a catchy hook.

B) Tell what you do

Explain what you do as simply as possible.

#2 — Write a great subtitle

The subtitle has two jobs. Introduce the product and explain how it creates value.

#3 — Use social proof

Including social proof above the fold gives your brand instant credibility. With this, visitors can trust that you’ll actually deliver the value you’re promising.

📰 In the news this week

😍 Want your customers to love you? Talk to them.

📏  How the best companies measure content quality.

🗣 Conversational marketing: A guide to a key B2B GTM strategy.

🇺🇸  Majority of Americans support banning TikTok.

🏚  Is Clubhouse still a thing? Technically, yes.

🧠 You should start a learning inbox

 Marketing is constantly evolving. So it’s important to always be learning and studying new things. Usually, this comes in the form of being subscribed to a few dozen newsletters, online communities, blogs, YouTube channels, subreddits, etc.

Keeping your finger on the pulse of all of these is important, but constantly getting pinged by emails and notifications from these channels can also be a major distraction.

To break through the noise, we recommend setting up a learning inbox.

This is a dedicated email that you use to sign up for all these channels. It acts as the catch-all for the interesting and educational content they send out. But, it lets you consume the content on your terms.

If you’re in the mood for learning, log in and check out the backlog of content that’s been collected. Or, set aside 1-2 hours each week to browse the inbox. Having dedicated time in your schedule for learning means it doesn’t get skipped.

😂 Marketing meme of the week

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